Greece among Europe’s short-term rental leaders

Greece is present the 5th largest short-term rental destination successful Europe, signaling a total of 52 cardinal overnight stays successful 2025. The figures, based connected Eurostat data, item the strength of the Greek tourism merchandise and were presented astatine the 11th Delphi Economic Forum.

Matteo Sarzana, Airbnb state manager for Italy and Southern Europe, stressed that immoderate effectual tourism strategy and regularisation indispensable beryllium based connected existent information and not connected assumptions.

As helium explained, evidence-based policies guarantee that immoderate measures taken are proportionate and targeted, avoiding horizontal, one-size-fits-all approaches that are often not aligned with existent marketplace conditions. Sarzana argued that lone done continuous investigation tin authorities intervene efficaciously where needed, while protecting the assemblage from excessive regularisation successful cases where restrictions are unfounded.

Greece’s emergence to 5th spot among European destinations with 52 cardinal overnight stays successful 2025 confirms, according to the Airbnb executive, the value of the assemblage for the nationalist system and the request for a model that will heighten the competitiveness of the Greek tourism product, taking into relationship section specificities.

At the discussion, representatives of Airbnb, Mastercard and Uber analyzed the value of utilizing information arsenic a cardinal tool for strategy development, underlining the request for an updated regulatory model that will bring benefits to citizens and businesses.

Elina Konstantinidou, authorities engagement manager astatine Mastercard, said information are present the driving unit for readying actions and improving the visitor experience. Their absence, she noted, makes it hard for businesses to take a modern approach, while artificial quality will beryllium a catalyst for shaping aboriginal strategies. The situation remains the transition from accusation to action, with integer platforms providing the indispensable tools for this purpose.

Roland Werner, elder manager astatine Uber, focused connected the value of mobility and connecting taxis to existing transport networks. He argued that the quality to travel to distant locations is important for the wide visitor experience, and rules connected tourism and municipality transportation indispensable beryllium updated to respond to the changing needs of travelers.