New Traffic Code (ΚΟΚ) introduces harsh fines not lone for drivers, but besides for those who spot advertisements on the roads. In some cases, sanctions tin scope 10,000 eurosand besides see transgression liability.
Who’s astatine risk
The instrumentality covers:
- companies and advertizing agencies,
- business owners who spot outdoor advertising,
- directors and managers of ineligible entities,
- bodies and structures ordering advertizing placement.
Moreover, not lone the performers, but besides the customers of advertizing carnivore responsibility.
What is prohibited
According to Article 15 of the KOC, advertizing is prohibited:
- along nationalist and determination roads extracurricular populated areas – successful the country up to 150 meters connected each side,
- in populated areas – successful the country up to 40 metersif the speed exceeds 70 km/h,
- near traffic lights and roadworthy signs, if it interferes with their visibility,
- in areas where advertizing whitethorn distract drivers oregon make confusion.
Separately prohibited:
- luminous and flashing advertizing structures connected transport,
- advertising with colors imitating traffic lights,
- posting notices connected poles, traffic islands and roadworthy structures.
What is allowed
Only constricted advertizing related to the activities of a concern located on the roadworthy is permitted, subject to strict placement and visibility requirements.
Punishment
Violations are punishable by:
- fine up to 10,000 euros,
- criminal liability (up to 1 year successful prison),
- mandatory removal of advertizing astatine the violator’s expense.
If the violation is not corrected, the authorities whitethorn forcibly dismantle the structures and retrieve the costs from those responsible.
Editorial comment
The logic down the tightening is simple: advertising connected the roadworthy is not lone a business, but besides a hazard factor.
The crushed for introducing such fines is the precocious mishap complaint associated with operator distraction. Bright banners, lighting structures and chaotic placement of advertisements trim the visibility of roadworthy signs and summation the likelihood of mistakes connected the road.
At the aforesaid time, for a agelong time, such advertizing really existed successful a “gray zone”: it was placed en masse, and power was selective.
The caller KOC is closing this practice, shifting work not lone to the performers, but besides to those who bid advertising.
As a result, the very logic of regularisation changes: present it is not a question of aesthetics oregon municipality order, but issue of information and nonstop fiscal risks for business.
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