Three Cents hits China’s giant market

Three Cents, the well-known Greek institution producing mixer soft drinks for cocktails and which has belonged to Coca-Cola HBC AG since 2022, is entering the Chinese market. Specifically, it’s moving into the so-called “cold market” (bars, restaurants), writing different section successful its successful story that began successful 2014.

Besides entering 1 of the largest markets successful the world, successful a state where the trend of cocktail depletion is connected the rise, the company’s determination successful China is considered instrumental to Three Cents’ beingness successful Asia. This is the portion where it will absorption its involvement successful the coming years.

The cocktail trend successful China has been increasing rapidly – not conscionable successful caller years – successful cities such arsenic Shanghai, done the operation of modern premix methods with section ingredients. The trend is peculiarly strong among young radical who are progressively turning to lighter drinks with antithetic flavors and often marque related posts connected κοινωνικά media.

The planned penetration of the Chinese marketplace will beryllium made with Three Cents’ astir iconic products, namely Pink Grapefruit Soda, Aegean Tonic, Three Cents Tonic Water, Two Cents Plain and Ginger Beer.